Wednesday, August 20, 2014

Men Who Drives Flashy Cars/ Display Their Wealth Not the Marrying Kind?

University of Texas-San Antonio and  University of Minnesota conducted a series of study entitled  “Peacocks, Porsches and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System,” . The result was published in  Journal of Personality and Social Psychology last 2011.

With neary 1,000 test subjects, the research revealed that "conspicous products can serve as the same function for some men that large and brilliant feathers serve for peacocks". It also suggested that "some men are like peacocks", they flaunt flashy products to attract potential dates.

Peacocks shows-off their tails to a potential mate, men also do the same by showing off flashy products to charm future and potential dates- those are men who are interested only in short-term, sexual relationship with women.

According to the research, a woman can feel an initial attraction to a man who buys/drives luxury cars, but they don't consider them as a potential marriage partner. Women thinks that man's flashy spending is equal to being only interested in short-term, uncommited relationship.

According to Prof. Daniel Beal, a co-author of the research, "When women considered him for a long-term relationship, owning the sports car held no advantage relative to owning an economy car... People may feel that owning flashy things makes them more attractive as a relationship partner, but in truth, many men might be sending women the wrong message"

The research suggest that women do buy expensive things but not to attract mate. Jill Sundie, co-author of the research said "Obviously, women also spend plenty of money on expensive things, but the anticipation of romance doesn’t trigger flashy spending as it does with some men.”


Interesting study, huh? As a woman, it really hit it right on the spot! I thought I was being weird for not finding "men with wheels" attractive, even when I was in college. I consider them "babaero"

Now, what's the real chick magnet?  A man who owns their wheels outright!

For more information about this research, click here:

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